Glenn Maxwell bat: Glenn Maxwell has entered a new chapter through a major partnership with Southern Cross Cricket (SCC). After spending 13 years with Kookaburra, the Australian star has joined the Canberra-based company. He joined as both an ambassador and an equity partner.
The move goes beyond a traditional sponsorship agreement. Maxwell now has a stake in the company. He is involved in shaping its future. His role includes helping with bat designs.
Maxwell is expected to use the GM 32 during Major League Cricket in the United States.
He also invested in Drive FITT in 2025. It is an Indian sports and fitness company founded by Shubman Gill and Preity Zinta. His role includes helping with training ideas, recovery systems, and brand development.
Glenn Maxwell Bat Price and Brand Deals
His new bat range is called “SWITCH by Glenn Maxwell.” The collection includes two premium models aimed at serious players.
The SCC Switch Galaxy Green Players bat is made from Players Grade English Willow. It features a mid-profile shape, large edges, and a sizeable sweet spot. The bat is designed for powerful stroke play and is the retail model developed with Maxwell’s input.
The second model is the SCC Switch GM 32. This limited-edition bat is named after Maxwell’s jersey number for Australia. Only 32 bats have been produced worldwide. It is designed for maximum power and precision and targets elite players and collectors.
One of his key investments is SCC, where he serves as a strategic partner. He also owns a stake in T20 Vision. It is an eyewear company launched in 2023. In 2025, Maxwell became an investor in Drive FITT, an Indian sports and fitness company. His involvement includes providing advice based on his training and playing experience.
Glenn Maxwell Bat Range and Market Impact
Glenn Maxwell’s “SWITCH by Glenn Maxwell” bat range marks the first product line from his partnership with Southern Cross Cricket (SCC). He is not just a brand ambassador in this deal. He works closely on the bat and overall product direction. The idea is to build equipment that matches modern power-hitting cricket.
The main bat in the range is the SCC Switch Galaxy Green Players model. It is made from Grade Players English Willow. It comes with a full profile and a large sweet spot. The pickup is light, which helps with fast batting. It is aimed at professional and advanced players. The price is $689, reduced from $1,155.
The second flagship model is the SCC Switch GM 32. It is a limited edition bat with only 32 units made worldwide. The design is based on Maxwell’s own preferences. It has a big hitting zone and lightweight feel. It is also expected to be used by him in Major League Cricket in the United States. The price is $1,199, down from $1,452.
Glenn Maxwell Best Knocks
One of the greatest came during the 2023 World Cup against Afghanistan. Australia were struggling at 91 for 7 while chasing 292. Battling severe cramps, Maxwell produced an unbeaten 201 from 128 balls and guided his team to an extraordinary victory.
Earlier in his career, he announced himself on the global stage with a 53-ball century against Sri Lanka at the 2015 World Cup. His aggressive knock helped Australia post a huge total.
Later in 2023, he smashed 106 from 44 balls against the Netherlands. His century came from just 40 deliveries, setting a new record for the fastest hundred in World Cup history.
FAQs
Q. Which company has Glenn Maxwell joined after leaving Kookaburra?
A. Maxwell has joined Southern Cross Cricket as an ambassador and equity partner.
Q. What is the name of Glenn Maxwell’s new bat range?
A. His new bat range is called “SWITCH by Glenn Maxwell.”
Q. Which bat model is linked to his jersey number?
A. The SCC Switch GM 32 is linked to his Australian jersey number 32.
Q. What is special about the GM 32 bat?
A. Only 32 bats have been made worldwide as a limited edition.
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