Virat Kohli warms up during an India training session at the Sydney Cricket Ground on January 2, 2025. (Photo by Darrian Traynor/Getty Images)
Virat Kohli has topped the first-ever Fortune India–Interbrand ranking of India’s most valuable celebrities. His estimated brand value was placed at ₹3,542 crore.
Virat Kohli finished first on the list. Shah Rukh Khan ranked second, while Priyanka Chopra Jonas came third. The study looked beyond earnings and endorsement deals.
Cricket stars had a strong presence in the rankings. Mahendra Singh Dhoni was fourth. Sachin Tendulkar ranked eighth.
Other names in the top 10 included Ranveer Singh at fifth, Akshay Kumar at sixth, Amitabh Bachchan at seventh, Alia Bhatt at ninth, and Allu Arjun at tenth.
Among women celebrities, Deepika Padukone was the highest-ranked. Rashmika Mandanna, Kriti Sanon, Smriti Mandhana, and Nayanthara were notable names.
The top 25 also featured Diljit Dosanjh, Arijit Singh, Karan Johar, Rohit Sharma, Sourav Ganguly, and Vicky Kaushal.
The rankings showed that film stars made up most of the list. But cricket remained the second-biggest source of celebrity brands in India.
Virat Kohli’s Net Worth in 2026: Income, Endorsements, Investments and Assets
His net worth is about ₹1,115 crore. His yearly income exceeds ₹250 crore. Brand endorsements are his biggest income source. They make up most of his earnings. He reportedly charges between ₹2 crore and ₹5 crore for a day of promotional work.
His IPL salary with Royal Challengers Bengaluru is ₹21 crore for the 2026 season. It is the highest IPL salary of his career. His total IPL earnings have crossed ₹230 crore. He is also the only player to stay with the same IPL franchise throughout his entire career.
Under the BCCI’s revised contract system, Kohli is in Grade B. This gives him an annual retainer of ₹3 crore. He has retired from T20Is and Tests. And now mainly plays ODIs for India.
His endorsement portfolio includes major brands. These are MRF, HSBC, Audi, Blue Star, Digit Insurance, Oakley, and Johnnie Walker. He has also invested in several businesses. These include Wrogn, One8 Commune, Agilitas Sports, Chisel Fitness, Blue Tribe, and FC Goa.
Kohli reportedly turned down a ₹300 crore extension from PUMA and instead chose to back Agilitas Sports.
Virat Kohli’s Business Empire: Brands, Investments, Properties and Sports Ventures
His biggest personal brand is One8. It covers clothing, footwear, accessories, and fragrances. The brand is now linked with Agilitas Sports.
He also owns One8 Commune, which operates restaurants in several Indian cities. Another major venture is Wrogn, a youth-focused clothing label that has become popular in India’s casualwear market.
Kohli invested heavily in Chisel Fitness, a luxury gym business. He is also connected with Stepathlon Kids and the restaurant Nueva, which he launched with Anushka Sharma.
Among his startup investments, Agilitas Sports is one of the most important. He reportedly invested ₹40 crore and merged the One8 brand into the business. He was also an early investor in Digit Insurance, which later went public.
His portfolio also includes investments in Galactus Funware, Rage Coffee, Hyperice, Blue Tribe, and Sports Convo.
Sports ownership is another area of interest. He owns a stake in FC Goa. He is also a co-owner of Team Blue Rising. In the past, he was linked with teams such as UAE Royals and Bengaluru Yodhas.
His luxury car collection is worth nearly ₹20 crore. It includes the Bentley Continental GT and the rare Audi R8 LMX.
FAQs
Q. How much is Virat Kohli worth?
A. His estimated net worth is around ₹1,115 crore.
Q. Which IPL team does Virat Kohli play for?
A. Kohli plays for Royal Challengers Bengaluru.
Q. Which football club does Virat Kohli co-own?
A. Kohli owns a stake in FC Goa.
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