Joe Root has over 12,000 Test runs at an average above 50. A big part of his success comes from his bat. He does not grab just any bat off the shelf. His bat is custom-made to fit his old school, textbook style of play. Root has used New Balance bats since 2015. Before that, he used Gunn and Moore. His move to New Balance reportedly brought him £200,000 a year. That deal has lasted nearly a decade. Root does not switch gear often. He likes what works.
His personal bat is shorter than normal by about 1 inch. But the handle is long. This setup puts more wood in the middle of the blade, exactly where Root hits the ball. Each bat weighs 2lb 10oz. New Balance makes these bats at their facility in India, not in England.
Root does not use a retail model. His bat is a one-off, built to his exact measurements. That suits his driving and flicking through the on side. The handle uses cane pieces layered together to cut down vibration on mistimed shots. Root has never been a power hitter. He relies on timing and placement. His bat helps him do that without forcing him to swing hard.
Joe Root Bat Price and Brand Deals
New Balance sells Root inspired bats under the TC range. TC stands for Traditional Cricket. These are not copies of Root’s personal bat, but they share the same philosophy. The top model is the TC Pro Players. It costs £799.95. That price dropped from £1,000. It uses Grade 1 English willow and has a mid sweet spot with a semi oval cane handle. This bat is meant for serious club and professional players.
Next is the TC 1260. It targets advanced or club players. The price is roughly $500–$600 USD. Then there is the TC LE (Limited Edition), but it is sold out. It was $599, used Grade 1+ English willow, and had edges up to 40mm. The TC 1200 Max costs £694.99. It is for intermediate or club players. The TC 600 is cheaper at £314.99. It uses Grade 3 willow and works for intermediate players. There are also junior models: the TC 1260 Junior and the TC 500 Max Junior.
Root’s brand deals go beyond bats. He earns $1–2 million every year from endorsements. That is roughly ₹8–16 crore. New Balance is the main deal. They supply all types of cricket kits. Vitality Health Insurance uses Root as a brand ambassador. His clean and reliable image fits their message. Brewin Dolphin, a wealth management firm, had a 2-year deal with Root. Their logo appeared on his bat. Root also made virtual and in-person appearances for them.
His total net worth in 2026 is £8 million, which is about ₹85 crore or $10.5 million. The ECB gives him a central contract worth £318,000 (₹3.2 crore). He gets £15,000 per Test match (about ₹15 lakh). In the Hundred competition, Welsh Fire signed him for £240,000 (roughly ₹2.95 crore). His match fees and ECB retainer add another ₹4–5 crore each year.
Joe Root Bat Range and Market Impact
The TC range has a clear impact on the market. New Balance is not the biggest cricket bat brand. Gray Nicolls, Gunn and Moore, and Kookaburra sell more bats in England. But Root gives New Balance a strong foothold among traditional batters. Players who like to play straight and through the V often pick Root’s TC models. The drop in price on the TC Pro Players from £1,000 to under £800 shows New Balance is trying to compete with top end bats from other brands.
The junior models matter too. Young players see Root as a role model. They want the same bat he uses. By offering TC 1260 Junior and TC 500 Max Junior, New Balance hooks customers early. Those kids grow up and buy the senior bats later. Root does not change his bat often, which helps the brand look stable. When a player sticks with the same gear for 10 years, it sends a message that the equipment is reliable.
Market impact also shows in sponsorship. Brewin Dolphin got their logo on Root’s bat for 2 years. That deal gave them exposure every time Root scored a 50 or 100 on live television. For a wealth management firm, that kind of visibility is hard to buy otherwise. Vitality and Brut also benefit from Root’s calm, professional image. He never gets into scandals. He does not trash talk. He just scores runs. Brands pay extra for that safety.
FAQs
Q. Which bat brand does Joe Root use?
A. Joe Root has used New Balance bats since 2015.
Q. What is unique about Joe Root’s personal cricket bat?
A. His bat is about one inch shorter than a standard bat.
Q. How much does the TC Pro Players bat cost?
A. The TC Pro Players bat costs £799.95.
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