BCCI And Adidas Unveil: Adidas Official Kit Sponsor Of India Cricket Team For 5 years. The sportswear brand with a global presence has announced that they will be responsible for designing and producing jerseys, kits, and other merchandise for India’s Men’s, Women’s, and U-19 teams.
BCCI And Adidas Unveil: Adidas Official Kit Sponsor Of India Cricket Team For 5 Years
Today, the Board of Control for Cricket in India (BCCI) and Adidas have announced a new partnership as the kit sponsor for the BCCI. The agreement will last until March 2028 and will grant adidas exclusive rights to manufacture kit for all formats of the game.
Adidas will be the only supplier for all match, training, and travel wear for the BCCI, including the men’s, women’s, and youth teams. In June 2023, Team India will wear the three stripes for the first time and will debut their new kit during the World Test Championship Finals.
Cricket continues to be the most beloved sport in India and is also experiencing growth worldwide, with sold-out crowds, heightened elite competition, and grassroots expansion. Indian cricket has undergone significant development, boasting a world-class youth system that consistently produces exceptional athletes, a top domestic league, and a cricketing identity that is respected worldwide.
Adidas official kit sponsor of India Cricket Team. The collaboration between the BCCI and adidas will propel the sport forward, both on and off the field, with the sports brand contributing its innovative designs and expertise to Indian cricket.
Adidas has a rich history of providing footwear and apparel to some of the world’s top teams, designed to be the best for the athlete. The BCCI and adidas will also work together to inspire the next generation of young cricketers and promote the game’s growth for all.
On Adidas official kit sponsor of India Cricket Team. Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said:
“We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket.”
Speaking about the partnership, Adidas CEO Bjørn Gulden said:
“We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than the BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”
Speaking about the partnership with Adidas official kit sponsor of India Cricket Team., Neelendra Singh, GM, Adidas India said, –
“We are beyond excited for this historic moment at Adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.“
In order to Adidas official kit sponsor of India Cricket Team, Having established a rich history in sport through its long-term and innovative agreements with the likes of World Champions AFA (Argentina Football Association), the All Blacks, Major League Soccer, and sports teams worldwide, the new partnership with the BCCI will further strengthen the brand’s presence across the region and reinforce its commitment to growing sports in India.
Adidas official kit sponsor of India Cricket Team. In addition to the Men’s and Women’s Senior National Cricket Team, adidas will also provide kits for the India “A” Men’s and Women’s National Team, India “B” Men’s and Women’s National Team, India U-19 Men’s and Women’s National Team, as well as their coaches and staff.
Adidas official kit sponsor of India Cricket Team. After the BCCI’s partnership with Nike ended in 2020, it has entered into kit sponsorship agreements with Mobile Premier League and Kewal Kiran Clothing Company, the parent company of Killer Jeans. The current deal with Killer Jeans is scheduled to end in May 2023.
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