Big Brands Join Thala for a Reason Campaign: MS Dhoni made peace with his retirement from international cricket three years ago. But it seems like fans are still in awe of what the legendary captain of Indian cricket has contributed to their country. Whenever a major tournament comes, MS Dhoni’s name kicks in and becomes the trend in the world of social media. The last one is out just before the 2024 IPL auction, which revolves around four words: ‘Thala for a reason’.
Where Did It All Start?
Earlier, Chennai Super Kings added MS Dhoni’s name to the retention list, which made it clear that CSK will be again led by Ranchi’s golden man. Since then, MS Dhnoi has been in the news one way or another: driving a G Wagen, partying with friends, or being commented upon by other cricket professionals.
Now that the IPL auction is just a call away, fans have started a new trend, ‘Thala for a Reason’, which has gone through the roof after big brands joined the campaign.
Big Brands Join Thala for a Reason Campaign
Food brands like Zomato and Swiggy are known for their puns on social media platforms. And they were one of the first to join the campaign.
Swiggy did it in a creative way, using a thali, a dish Indians embrace any day. They shared a picture of Thali with seven different items captioning ‘Thali for a reason’. They also took it to another level by arranging the ‘Roti’ in the middle, resembling the number seven.
Zomato also exploited the resemblance of the words Thala and Thali and made it unique in their own way.
Burger giant Burger King, as expected, came with their most-demanded 7-layered Whopper burger to denote Dhoni’s legendary Number-7.
Amazon’s Prime Video IN came up with a rather interesting calculation that might mess up your head if mathematics was a nightmare for you in school.
Swiggy’s Instamart posted a predictable 7-up photo to pay tribute to the CSK’s number 7.
Google Takes Over #Thala for a Reason Campaign
Google is always creative when it comes to a campaign. The search engine mammoth played it nice. They posted a picture of a laptop, in which the Google search engine was opened with a query ‘What is special about number 7?’ The search for that query that popped up on the screen was:
“There are Seven Colors in the Rainbow, Seven Days a Week, Seven Wonders of the World, Seven Major Seas, and even the total number of Continents is Seven! No other number has so many connotations and references in many different fields like the number Seven. So, it’s a very important number indeed.”
Google posted this picture on X, captioning, “The message is clear. Thala for a reason.”
Netizen’s React to Google’s ‘Thala for a Reason’ Post
With Google joining the party, netizens went crazy on X, with varied comments showing their support for MS Dhoni.
Some of the comments under Google’s post are:
“We don’t need to pay anything for Goat Thala’s promotion.”
“Even Google needs Thala Dhoni for reach.”
“Thala” has not 7 letters Message is not clear.”
“Google= 6 Message is not clear”
Another user showed off their ability to pay attention to details.
CHECK OUT:
- Big Brands Join Thala for a Reason Campaign
- Google Thala for a Reason Post
- Zomato Thala for a Reason Post
- Swiggy Thala for a Reason Post
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